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INSÓLITO Sevilla
Insólito was created to bring the city to life between autumn and spring. A multidisciplinary festival of music, theatre, dance and cultural experiences in theatres, venues and unique spaces across Seville.
We developed its identity, graphic system and launch campaign.
To build a brand able to position a new festival within the city's cultural ecosystem.
An identity that could represent very different disciplines, adapt to multiple venues, sit alongside a wide variety of artists and build awareness from the very first edition.
If Seville has no cultural winter, we had to invent one.
Insólito acts as a source of energy for the city during the months when its cultural calendar slows down.
The central symbol of the identity grows out of that idea:
a contemporary sun representing that cultural energy.
The logo is built around the “O”, turned into a solar symbol. More than a static sign, it works as a visual container that can transform and generate different configurations.
A simple identity, but an open one.
The identity uses a broad, high-contrast colour palette that reinforces the festival's vibrant character.
Colours act as fields of light running through the graphic pieces, building a recognisable visual landscape.
The result is an energetic, contemporary identity that adapts easily to different media.
With the identity in place, we developed the launch campaign. We started from a simple insight: when the cold sets in, we stay at home. But there is a way out of that too.
Hence the creative concept: “Insólito se sale” – Insólito gets you out.
A territory that unlocks multiple messages tied to everyday winter habits.
– Get out from under the table heater
– Get out of the box-set marathon
– Get off the sofa
The festival becomes the perfect excuse to go out again.
The campaign blends surreal photography, humour and pop culture to build an unexpected imaginary.
Domestic scenes, unusual characters and absurd situations sit alongside the festival's visual system.
The pieces work both outdoors and in digital media, building a recognisable and memorable visual universe.
An open identity able to bring order to a multidisciplinary festival. A graphic system that adapts to artists, disciplines and venues. And a campaign that turns the Sevillian winter into a new cultural season.
Insólito se sale.