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About

Everything starts before. When a brand wants to grow, move forward, gain momentum. We ask a lot of questions. What drives you; what sets you apart; why you do what you do; what your audience wants; who your competitors are. Why? To find your territory, the thing that makes you unique. Through a strategic approach, we create and implement a new vision for your brand, with a personality of its own and the ability to generate value in itself.



Antonio Cornejo


Founding partner of ANTES. He holds a BA in Marketing Management and Communication from the University of Greenwich (UK), and postgraduate qualifications in Communication Management (ESIC) and Digital Marketing (ICEMD). He has more than 20 years' experience in marketing management at several FMCG companies, a major media group and advertising agencies. He was also a founding partner of La Boîte, a packaging studio now part of ANTES.

antonio@antes.ws
Strategic Planning Director Antonio Cornejo, founding partner of ANTES., black-and-white portrait
Javier R. Calvo


Founding partner of ANTES. He studied Advertising and Public Relations at the Faculty of Communication, University of Seville, and Graphic Design at EINA, Barcelona. He leads branding, visual identity, editorial design and typography. Formerly art director at La Cartuja de Sevilla, he has more than 20 years' experience in design. He teaches branding at several postgraduate schools and was a founding partner of Buenos Días, now ANTES.

javier@antes.ws
Executive Creative Director Javier R. Calvo, founding partner of ANTES., black-and-white portrait
Conchetta Alonso


A graduate in Advertising and Public Relations specialising in International Trade, she has more than ten years' experience building brands with international reach. She brings together branding, visual identity and digital from a strategic and creative perspective. As Global Brand Manager she has led projects in more than 30 countries and worked with brands such as Leroy Merlin. In 2017 she received a London Design Awards GOLD in Industrial and Advertising Design (Better Future Awards).

conchetta@antes.ws
Studio Director
Antonio J. Rodríguez


He is studying for a degree in Multimedia Design at the Universitat Oberta de Catalunya. He has worked as an art director for ANTES. and has more than three years' experience in design. He is now part of the ANTES. team.

jesus@antes.ws
Senior Designer
Antonio Portal


A graphic designer who graduated from the Escuela Superior de Diseño de Jerez, specialising in print production, web and editorial design. His work centres on conceptualising ideas and turning them into precise visual solutions ready for production. A specialist in final artwork and packaging, he combines creativity with technical rigour to take care of every stage of the process. His aim is for each design to keep its conceptual strength and translate into flawless execution, where every detail counts.

estudio@antes.ws
Junior Designer
Claudia Gámez


A journalist specialising in challenger branding, with five years' experience giving a voice to brands that challenge the conventions of their sector. She works from a 360º perspective to connect a brand's essence with a flawless digital positioning strategy. As a copy and verbal identity specialist, she works closely with each client to find the tone, the words and the exact language that turn a good product into an unforgettable brand.

claudia@antes.ws
Digital Transmedia Strategy
Enrique González


Trained at the Escuela de Arte y Superior de Diseño de Sevilla, his practice spans production management, art direction and styling for image. He has worked on campaigns for brands such as Huawei and on theatre, dance, music and circus projects, operating where the performing arts and the visual meet. He joined ANTES. in 2022 as Head of Production, leading the delivery of projects and bringing strategy into physical space through campaigns, experiences and activations.

produccion@antes.ws
Head of Production



Awards 8 LAUS
1 ART DIRECTOR’S CLUB EUROPE
1 PENTAWARDS
1 AAD
1 AGRIPINA


Clients 17 Aldeas, Agolives, Agrolantejuela, Anuscas Family, Apis, Botánica Nutrients, Caixabank, Campos de Uleila, Carnes Desiderio, Castellana Properties, CBRE, CC Arcos, CC Torre Sevilla, CC Puerta Europa, Clece, Club Náutico Sevilla, Confitería Ortiz, Cotidiana, Crops, Cruzcampo, Cushman & Wakefield, Danko 1915, Doccia Group, E. Moreno, Euroberry, Green Cow, Grupo Unase, Grupo Ximénez, Hortifrut Europa, Isla Mágica, La Cartuja, Landaluz, Lina1960, Migasa, Naturcode, Panike, Prodetur, Rafael Salgado, Red Nodos, Tales Tech, Winterbotham Darby.        

Publications Favourite Design Book, IdN v25n5: Publication Design — The Great Print Comeback, The Package Design Book 5. TASCHEN. TAKE ME AWAY PLEASE 3. DESIGNERBOOKS. The Dieline. Premios LUX catalogue. Print Matters. The cutting edge of print. Victionary.Art in book 2. Sendpoints Publishing. Hong Kong. Your weight in gold. Grijalbo Ilustrados. Penguin Random House. Imprint 2. Sandu Publishing. Laus catalogue. ADG-FAD. The book of envy. ADG-FAD. WOW!. 20th Awards Annual ADC*E Awards. ADC*E. ITunes. SELECTED B. Graphic Design from Europe. Indexbook. SELECT J. Graphic Design from Spain. Indexbook. Laus 2010 catalogue. ADG-FAD.

Talks
Workshops and Master's Programmes
OFFFF_Sevilla, Encuentro Andaluz de Diseñadores, Lecturers on the Master's in Marketing and Sales Management (Instituto de Estudios Cajasol), Jury of the Agripina 2016 national advertising awards, Jornadas Gráficas at EASD Soria. Structural packaging, III Semana Cultural del Diseño. AEDI. University of Seville, Fashion branding. University of Cádiz, Sevilla Design Walk. Design workshop: Conditional design: The exquisite corpse, Own-label brands. A global view. TALKS, WORKSHOPS AND MASTER'S PROGRAMMES.


Exhibitions Chois Gallery.
The World’s Best Graphics. Shangay.



The ANTES. studio in Seville's old town: stone wall, window and magazines

Manifesto.


Observe:

BEFORE PROPOSING, TO UNDERSTAND THE CONTEXT

Question:
BEFORE DEFINING, TO INSPIRE NEW SOLUTIONS WITHOUT LIMITS

Take risks:
BEFORE CONCEPTUALISING, TO DRIVE DISTINCTIVE CREATIVE SOLUTIONS

Synthesise:
BEFORE CHOOSING, TO SHARPEN THE OBJECTIVE AND FOCUS THE ACTION

Commit:
BEFORE DEVELOPING, TO BE AWARE THAT DECISIONS HAVE CONSEQUENCES

Move:
BEFORE FINISHING, TO FEEL THE USER EXPERIENCE