Manifesto.
Observe:
BEFORE PROPOSING, TO UNDERSTAND THE CONTEXT
Question:
BEFORE DEFINING, TO INSPIRE NEW SOLUTIONS WITHOUT LIMITS
Take risks:
BEFORE CONCEPTUALISING, TO DRIVE DISTINCTIVE CREATIVE SOLUTIONS
Synthesise:
BEFORE CHOOSING, TO SHARPEN THE OBJECTIVE AND FOCUS THE ACTION
Commit:
BEFORE DEVELOPING, TO BE AWARE THAT DECISIONS HAVE CONSEQUENCES
Move:
BEFORE FINISHING, TO FEEL THE USER EXPERIENCE