ILMEX

ILMEX, the decorative lighting specialist within Ximenez Group, has a wide range of products distributed internationally. The existing packaging failed to bring order to that complexity: information was scattered and products were hard to tell apart. The challenge was to reorganise the range and make it easier to read at the point of sale.

ILMEX: green LED garland box inside a clear bag

Strategy
We started by reorganising the information, defining a clear hierarchy to structure every pack: brand, category, technical attributes and features in use.

Packaging moves from graphic support to a tool for quick reading.

The design is developed as a flexible system that adapts to different pack formats. An information panel brings together the essential technical data. Colour introduces a serial logic that distinguishes product categories.

Geometric background shapes provide a stable visual signature, while photography shows the product with clarity and precision. The system keeps the whole catalogue consistent and makes it easy to add new lines.

ILMEX: LED curtain and garland boxes in red, blue and green

The result
A clear, ordered and scalable packaging system. The new design organises the range, improves the shopping experience and strengthens ILMEX's presence in the international decorative lighting market.

Design does more than order information.
It orders the range.

ILMEX: blue LED garland box in perspective