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Holisi: cream tube and box on a pink background with a beam of light


HOLISI

Creating a new skincare brand from scratch. The project had to be born with a clear, contemporary and flexible identity, able to grow across products and routines without losing consistency or sensitivity. The challenge was not only aesthetic but structural: to build a system, not an isolated object.
Holisi: pink eye treatment with its box and glass spheres
Holisi: freckled model holding a pink tube next to her face


HOLISI is an invented name, derived from the idea of holistic. Short, resonant and without a fixed meaning, it is designed to take shape through use and through the visual system. A name that does not explain, but accompanies. Open, flexible and ready to evolve with the brand.
Holisi: orange serum dropper bottle among water droplets
Holisi: The Fading Treatment box seen through a magnifying glass with droplets




Visual Identity
The identity is built on restraint. Clean typography, ordered composition and a constant brand presence as the backbone of the system. HOLISI behaves as a structural element: rhythm, repetition and balance. An identity that seeks consistency and permanence rather than attention.

Holisi: red-haired model holding a cream tube

Holisi: blonde model holding the pink box of The Daily Radiance Treatment
Holisi: eye contour tube on a white stone


Packaging System
Packaging is conceived as the core of the project. A serialised, clear and tactile system in which every element follows the same compositional logic.

A single base concept is developed: Holism and matter, inspired by the idea of wholeness and the sum of parts. From the “O” in HOLISI and circular geometry, gradient patterns are built to add rhythm, volume and depth.


Pastel colour reinforces a sense of calm and care, while blind embossing introduces a tactile dimension that turns the pack into a physical experience.

Each product is distinguished through variations in pattern and colour, within a shared structure that keeps the whole range consistent.
Holisi: routine kit with serums and tubes on striped boxes
Holisi: Nightly Routine gift box with pink and gold diamonds

Result
A solid, sensitive brand system ready to grow. Naming, identity and packaging work as a coherent whole, where form, colour and material serve a single idea. Restrained design, with intent. A brand that is seen, touched and built over time.


Holisi: four products from the range on a pink background with glass spheres
Holisi: dark-haired model holding The Radiant Silk sunscreen