We guided Glassinox in its move towards exclusivity. In a market where price usually sets the rules, we saw an opportunity to position the brand through quality design. The result: a product that steers clear of the conventional and commits to bathroom solutions with a personality of their own.
Can we stop competing on price with the standardised shower screens found in almost every manufacturer's catalogue, and create new collections aligned with interior design trends? Can we take our product a qualitative leap forward?
We can bring differentiation to one of the spaces that shapes a home's personality and liveability. We brought Glassinox together with Eli Gutiérrez, the project's designer, to create a new product line tailored to market needs.
TONE HALF plays with viewers and their perception, combining texture and transparency.
TONE UDNER and TONE CODED create a magical two-dimensional pattern of lines that weave together and overlap with the colour of the glass.The collection is built on a disruptive take on the shower screen. Far from disappearing, it takes centre stage. The project's designer was Eli Gutiérrez. li Guitérre