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Glassinox: detail of a shower screen with a black line pattern beside a yellow curtain

Glassinox


We guided Glassinox in its move towards exclusivity. In a market where price usually sets the rules, we saw an opportunity to position the brand through quality design. The result: a product that steers clear of the conventional and commits to bathroom solutions with a personality of their own.

Glassinox: portrait of designer Eli Gutiérrez against a pink background

Glassinox: bathroom with a blue geometric-pattern shower screen, yellow armchair and plants


Can we stop competing on price with the standardised shower screens found in almost every manufacturer's catalogue, and create new collections aligned with interior design trends? Can we take our product a qualitative leap forward?


Glassinox: black grid shower screen in a white bathroom with washbasin and plants

We can bring differentiation to one of the spaces that shapes a home's personality and liveability. We brought Glassinox together with Eli Gutiérrez, the project's designer, to create a new product line tailored to market needs.

TONE HALF plays with viewers and their perception, combining texture and transparency.

TONE UDNER and TONE CODED create a magical two-dimensional pattern of lines that weave together and overlap with the colour of the glass.
The collection is built on a disruptive take on the shower screen. Far from disappearing, it takes centre stage. The project's designer was Eli Gutiérrez.
li Guitérre



Glassinox: green glass shower screen with black framing in a bathroom
Glassinox: detail of a sliding shower screen with green lattice on a yellow background

Glassinox: white shower screen with horizontal slats in a white bathroom with a bench

Glassinox: white grid shower screen with a cactus sculpture and washbasin