Doccia Group is a leading company in the bathroom sector, built on innovation and quality. Present in a range of international markets since 1997, Doccia offers a wide collection of products distinguished by their design and functionality.
Interihotel brings together hospitality design professionals in Barcelona for three days. With visitors from more than 40 countries, this space for learning and business is aimed at interior designers, architects, hoteliers and restaurant owners, real estate developers and investors, and product distributors and brands. For Doccia we designed a striking, inviting exhibition space through which to express its identity and present its products and latest releases. We drew on classical and Renaissance influences, combined with contemporary elements, to design a space that conveys beauty and refinement, communicating the high quality and balance of Doccia's products and the spirit of the brand.
We chose a palette of warm pastels which, together with bright neon, conveys a contemporary and human quality in products designed for living spaces. The arches define a gallery of display areas, with a rhythm and visual interest suited to housing and showcasing the brand's most important products and new releases.
Simple, rational building blocks such as the square and the circle define and shape the architecture of the stand. Generous, well-proportioned edges balance the design and draw the eye, while setting a visual rhythm consistent with the aesthetic of the product.
An original, timeless space, contemporary yet classical, that captured the attention and interest of the professionals and visitors at the event, positioning Doccia prominently as a benchmark at the fair.
