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AIRTALES
Identity, product and launch


 Making the invisible visible.

The goal was to make environmental-analysis technology feel like part of everyday wellbeing, under the premise of "making the invisible visible". 

The challenge was to design an ecosystem that brought together sensor precision and an organic, wearable signature design, able to connect emotionally with an active community through a tactile identity and a campaign centred on looking after your health.




Strategy Airtales translates air quality into information anyone can understand. The project is built on a simple idea: making the invisible visible.

The identity turns air into visual language through particles, flows and densities. The system relies on a light typeface and a vibrant palette that shift the project away from technology and towards wellbeing.


Airtales: three device boxes in white, green and grey


Identity The device, designed by Eli Gutiérrez, is conceived as a portable object woven into everyday life. At ANTES. we supported the process with conceptual direction to align product and identity.

The launch strategy revolves around breathing as a shared gesture, building a narrative that connects data, body and environment.

The system extends to digital and packaging, where data visualisation reinforces the project's positioning.

Airtales is a tool for understanding the air and acting on it.



Airtales: white device hanging from a gold hangerAirtales: device hanging from the handlebars of a red bicycleAirtales: device on a shelf beside books